2009 67th EICMA意大利米蘭車展 Star Bike 觀察報告 16 Nov 2009


Star Bike/BG賽車隊的負責人Steven兄一向百足咁多爪週身唔得閒。點知佢老哥上星期可以抽到時間飛左去了米蘭睇車展,夜晚重坐係房內又傳相又寫觀展報告,認真勤力。請各位一定要睇以下嘅相片,事關Ohlins避震會進入電子化時代,調較上會更細緻更方便。

睇番佢老哥份報告,話受到金融海嘯影響,好多參展商都唔見左。甚至乎連來自中國嘅參展商都少左好多咁話。不過Steven兄話睇車事少,探生意拍檔先真。

因為Star Bike代理好多電單車部品,去EICMA便可以一次過見到好多老朋友,甚至可以認識更多新朋友。於是Steven頭三天觀展都係開會,影相,再開會咁渡過。又忙又累之餘重要慘受斷線之苦,上傳俾iBike嘅相片一波三折,最後都要番到黎香港先搞得掂。

聽講今次收穫甚豐,短期內生意上又有新動作咁話。唯有講句"能者多勞"啦,辛苦晒呀~~~
 

同場加映 1: 中國人不習慣的意大利口味

同場加映 2:米蘭街頭 鐵騎情報調查

 

67th EICMA – Salone Del Motociclo – Motorcycle Exhibiton – 10-15/11/2009 – Milan – Italy
第67屆義大利米蘭摩托車/配件展 - 2009年11月10-15日
此前由於2009年世界性的經濟危機,已經有很多傳言認為有些國際大型品牌將缺席於義大利摩托車/配件展或甚至其他2009-2010年間的摩托車賽事和活動。

BG受我們的世界各地合作夥伴如:Brembo,  Leo Vince,  Marchesini,  WRP,  BMC, Ohlins,  Suomy等國際頂級品牌邀請出席此次車展, 詳談在大中華地區摩托車運動和產品銷售的發展與推廣。

由於部分世界級摩托車大品牌如:本田、雅馬哈, 摩托服裝/配件品牌如 : Dainese, Alpine Star 甚至我們自身品牌Arlen, Ness, Berik 以及Madif都一一缺席,令展會比以前稍顯遜色。

中國摩托車/配件廠商雖然少了部分但仍然有近百個中小型的展位,除了來自浙江的CFmoto。所有其他摩托車/配件廠商只有小型展位和只展出小型踏板,4驅和電動車但都缺乏新意與創新。

首兩三天是專業日,只提供給由來自世界各地的行業/專業人士參觀和洽談業務,所以並沒有造成人潮洶湧的場面。

但到週末3天,展會將會人群擁而至而會水瀉不通, 故我于明天週五提早回香港準備本周日的香港車展。很多人從世界各大摩托車媒體和雜誌報導已獲悉大部分車廠並沒有全新型號摩托車展出。

在場的摩托車廠商如川崎,  鈴木, 哈雷,寶馬等也只是在原有的型號上作顏色或車殼包圍的小改造,並沒有帶來更多的驚喜, 反而品牌如韓國曉星則推出多款大牌量跑車和太子車。
 
哈雷和寶馬有個很大的展位和展出許多新車, 雖然並不是絕對的新設計但也引來不少的關注。哈雷副品牌Buell也照常出現在哈雷副展廳上,但眾所周知的是哈雷將在2010放棄Buell,因此此次將是最後一次看到Buell出現在展會上。像往常一樣,許多歐洲新的小品牌冒出並在盛行,特別是摩托車排氣,懸掛系統以及車身部件的產品。但很多這種品牌因用同一生產商而有相同的產品但並沒有看到太多的新設計和新概念。
Day 1
Rumors has been around months before the ECIMA Show that due to the disastrous economy in EU, USA and the rest of the world, many of the Big names will not be exhibiting at most of the 2009-2010 Motorcycle shows or Bike events.

BG was invited to come to ECIMA to meet with our partners from Italy and EU to discuss about further development of Motorcycle markets and Sports in the Greater China regions.

So appointments with Brembo, Leo Vince, Marchesini, WRP, BMC, Ohlins, Suomy and others.

The ECIMA show was bit smaller and taken up less Halls compared to the previous years, Its sad to see some of the world’s top names in Bikes : Honda, Yamaha has chosen not to come.
Apparel names such as : Dainese, Alpine Star and even our own Arlen Ness / Berik / Madif were absent from the show.

The China manufacturers were again out in force with close to 100 companies exhibiting but most are in small areas with the exception of CFmoto from Zhejiang that fields one of the biggest ground.

There has not been any new ideas or innovations from all China exhibitors and everyone was showing their usual scooters, Quads or Electric Bikes.

The 1st 2 -3 days are mainly for Trade people from allover the world, so there has not been a Massive crowd in many of the booths,  but come this weekend, it is expected even with the poor economy, there will be big crowds coming to the exhibition’s last 2 weekend dates.

From many of the world Bike magazines reports, most of us have already know that most factories will NOT have much new models coming out, On the Sport Bike front, both Kawasaki, Suzuki only have new colors and fairing designs with none or very little make over changes.

Harley has a huge stand exhibiting a lot of new models but again none Is totally brand new, Buell was still at Harley’s side Booths although everyone knows that Harley has officially  Dropped Buell from 2010 so we’ll be seeing the last batch of Buell in any future shows and exhibitions

As usual, there are more and more small companies popping up allover EU, especially in the Exhaust, suspension and body parts, but again, no new ideas or designs are to be seen and many brands have the same product as they’re from the same manufacturers.

























展會的第一天
我只有足夠的時間逛完四個展廳就已經累得再走不動了,最後到了韓國曉星的展廳,這是由於BG美國合作夥伴ATK摩托品牌與韓國曉星達成了合作協議並在這裏發佈新聞會,印象深刻的是曉星展出了一些新型的大排量摩托車並顯示出曉星進軍大排量650CC-700CC摩托車市場的大趨勢。

展會的第二天
由於時差,所以早上4點鐘就起床了並提前將近一個小時來到了展會,繼續參觀完餘下的2個展廳以及與幾個合作夥伴相談未來意向。非常值得高興的是在展會上看到BG的合作夥伴Marchesini,  Leo Vince以及 Brembo均開發了2010年令人渴望的新產品。

今天也是忙得不可開交的一天,最後安排ATK總裁 Frank和中國春風摩托主席賴先生一同開會,

他們都希望將來有更緊密的合作以及締造更多的資源管道,  明天將有更多的會議和認識更多的新朋友和合作夥伴。

展會的第三天
我不斷周旋於各大會議,問題是會議不全在一個展廳,所以只能從早上9點到徬晚6點半馬不停蹄的奔波於各大展廳。

經過3-4次的來回參觀,我開始熟悉各大展廳。並清楚記得許多知名頭盔品牌,如AGV, Premier, OGK, Shark,又或者是輪胎品牌Michelin, Pirelli, Bridgestone, Metzele都沒有出現在此次展會。與我們所有合作夥伴相談下得知,所有摩托車及其相關產品銷售早在2009年初已呈現明顯的下滑趨勢,下跌幅度達20-40%。而大家對2010年都未能抱有太樂觀的態度。

至於中國的摩托車廠商更是減少了在義大利車展的投入,許多國內知名的大廠如宗申, 錢江, 嘉陵, 豪爵都沒有出現。

至於隆鑫 和鑫源也只是建立了簡單的展位。令人喜出望外是來自中國杭州的春風摩托,他們一向以高品質產品和是中國第一個以電噴技術加入全線產品的品牌,他們這次帶來了全新開發的4驅,全地形車的高端產品,在經過BG澳大利亞技術顧問Dale以及美國ATK總裁Frank White參觀了春風的產品後,他們對春風產品的設計以及品質都讚不絕口。

ATK提出有極大的興趣與春風合作並希望有更深一層的合作討論。ATK與BG將為CF提供高技術的支援以及對其2010新型產品車的專業測試而ATK亦將在美國對春風產品作大力的推廣及宣傳。

At the 1st day of the show, I can only managed to walk 4 halls before my feet doesn’t belong to me anymore, the last booth I attended was the Korea Hyosung stand due to Hyosung is reaching a co-operation deal with our old friend ATK in the US.

Hyosung has some new bikes that at least shows that the Korean companies are trying their best to capture a bigger share of the big capacity market (650-700cc)

Day 2
I saw the wrong time so got up at 4 am in the morning, and got to the exhibition 1 hr too early, spend the morning walking the rest of the 2 Halls and more meeting with our partners, Glad to hear that most of the Performance brands BG is representing are coming out with their 2010 new products especially with Marchesini, Leo Vince and Brembo all have extremely impressive new ideas
and products that guarantee will make everyone dying for them, all these new product photos and catalogues can be seen at this Sunday’s Hong Kong Bike show.

Again, it was a long day and the day ended with a conference meeting between ATK President Frank and CFmoto Chairman Mr. Lai, all parties was hoping for more future co-operations and to pool all the resources.

























Day 3
Day 3 of the ECIMA Motorcycle show again was spend rushing from 1 meeting to another, problem is, not all the appointments are all in 1 hall, so nothing but walking and walking all day from 9 am - 6.30 pm.
 
After walking around all the halls for at least 3-4 times each, I now getting to know the exhibitions alot better, from memory, there are even more big players not being seen there, Helmet brands such as AGV, Premier, OGK, Shark, and many 2nd level brand has all disappeared, the same for many of the other categories such as tyres with Michelin, Pirelli, Bridgestone, Metzeler all missing.

Talking with all our Partners, all bikes and bike related products were having

a significant drop of sales from 20-40% since early 2009 and most expected the trend will go on for a good part of 2010.

On the China motorcycle companies, the usual big players are again not here or have really scale down their investment at this ECIMA show, Big companies such as Zongshen, Qianjiang, Jialing, Houjie are all missing and Loncin and Shineray are here only in a much smaller scale then before.

 

Most impressive is CFmoto from Hangzhou, CFmoto has always been a high end manufacturer of all Fuel injected scooters and Quads and they're here in force with a Massive stand and great line of Scooters,
Quads,, ATVs, BGs Tech partner Dale from Australia and Frank White, President of ATK motorcycle in US was invited to view the CF Products, both Dale and Frank gave CF extremely high marks on their design and quality of their products.

ATK has voiced their interested in working with CFmoto after the show and further meeting will be arranged so hopefully ATK and BG can provide CFmoto the extra tech input and expert testing's for their new 2010 big bike projects and for ATK to promote CF products in the US.

 
Quite a few of our partners are coming out with some fantastic new products with Brembo in the lead :

























Brembo

Ohlin's

Leo Vince

BG的合作夥伴很多都帶來一些令人驚喜的新產品,其中包括:
Brembo: 來自有於多年設計生產世界頂級刹車系統的經驗,Brembo研製出全新高技術含量的刹車卡鉗。此款卡鉗集合了多年的設計資料和全新電腦系統設計從以往的卡鉗去除了一些不需要的部分使卡鉗更輕但剛性更高,卡鉗在高溫下不易扭曲變形。 2010 年Brembo另外會推出全新的高級刹車碟盤,新碟盤磨搽面比以前的較窄,這樣可以使用窄邊的SBK卡鉗或普通的Super Sport卡鉗,另刹車碟框用全新設計的T型插頭裝在刹車碟心上,這樣可以提供更大的全浮動功能和更容易轉換。新型的越野車刹車卡鉗`將擁有高的制動性能與出色外觀。

Ohlin's :在BG 9月瑞典Ohlins之行,我們已經了 解了2010年Ohlin's的新產品的詳細。Ohlins部分產品如轉向阻尼器,後避震及SBK前叉將進入全新的電子時代。用先進的電子和機械技術進行簡單的按鈕調教將代替過去老式的手動模式,給車手們帶來了更多調教選擇與便利,甚至可在駕騎當中實行調教。這些新產品將在2010初發佈。Ohlins已在9月發佈了全新的公路/賽道的汽車減震器,詳細資料請向BG查詢。
 
Leo Vince:
所有這些新產品我們已在11月15日的香港摩托車展上一睹他們的風采。
1) With their years of design and manufacturing of the world's Top Braking systems, have designed a totally new range of high end calipers, these calipers are designed with Brembo's latest computer software that has gathered from years of data from designing all the calipers and the latest Computer power has designed a new caliper that looks totally different from the previous models, these new calipers are much lighter as some of the un-necessary material has been machined off but the calipers will be stronger with less distortion in high temperature.
 
2) A totally new Full floating Super Sport brake disc, the new disc sweeping area is narrower so can be used with both the regular Super Sport disc and the narrower Super bike calipers, the disc is totally separated from the carrier by a locking tab so to offer more floating and flexibilities.
 
3) A new MX caliper is also ready and offer better stopping power and look.
1) During my Trip to Ohlins Sweden in Sept, we're already been briefed on the new for 2010 Ohlin's new products,
Quite a few of Ohlins' products such as the steering damper, rear shocks and SBK Forks will come into the
Electronic age, all these can all be adjusted electronically instead of the usual manual adjustments, this will give the riders alot of selections and ease to adjust even during riding.
These new products will be out early 2010.

2) The new Road and Track Dampers for Sport cars, Ohlins has already released some of the latest R&T dampers for use in many Road going sport cars, details can be obtained from BG.

 

A lot of new look exhaust systems are coming out and will be avail around end Nov 09.

 





























雖然2008-2009年因為全球經濟的不明朗因素以及摩托車產業市場的下滑,但是BG從來沒有減少在賽車活動以及大中華市場的推廣,在這困難的一年BG在大中華市場上反而有相應的擴張,BG臺灣分公司將在09年底建立和BG在即將開幕的廣東賽車場及成都賽車場將設立全新的賽車中心,BG在2010年將有更大範圍的覆蓋大中華和亞太市場並作更深遠的賽車培訓和摩托產品推廣。我們在這裏向我們現在和新的合作夥伴致以深度感謝他們在車展的熱情招待,我們希望2010將會令我們有更大的合作和展望。