Ducati
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Ducati receives prestigious German awards in three
categories
在BMW主場贏BMW!
Ducati 1199/Diavel/MTS 1200連獲三獎!
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Dortmund (Germany) 2 March 2012
- Readers of the prestigious German magazine, Motorrad, one
of the highest selling magazines in Europe, have awarded
Ducati “Best Motorcycle of 2012” in three different
categories.
Over 39,000 readers voted in Motorrad’s 14th edition of
“Motorcycle of the Year”, an increase of 11,000 over 2011
and further indication of the international interest
generated by Ducati, the famous motorcycle brand, based in
the Borgo Panigale region of Bologna, Italy. |
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Ducati was the most successful
manufacturer at the award ceremony, winning three of the
eight main categories, with the brand new and revolutionary
Ducati 1199 Panigale stealing the coveted prize for “Best
Sport Motorcycle” with 41.2% of the vote, 20% more than
runner-up, BMW for the S1000RR. |
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Underlining its innovative entry to the
highly competitive category, the new Ducati Diavel Cromo
claimed the “Best Naked Motorcycle” award with 9.7% of the
vote ahead of the Triumph Speed Triple, |
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while the Ducati Multistrada 1200 S
Touring won the “Best All-rounder” award with an impressive
23.9% of the vote, 10% ahead of the BMW K1300S. |
The voting of Motorrad’s readers
not only revealed Ducati to be the “Best Sport
Motorcycle Manufacturer 2012” with 77% of the vote
just ahead of Aprilia and MV Agusta, but also
recognised Ducati as “best in style and design”
under the title of “Good Look 2012”. These
recognitions combined to establish Ducati as
“Preferred Manufacturer 2012”, with 52% of the
voting ahead of BMW and Triumph.
In addition to the three prestigious awards and
numerous recognitions, the Hypermotard 1100 EVO SP
also made a significant mark in voting, taking
second position in the “Best Enduro/Supermoto“
award, as runner-up to the BMW 1200R GS Adventure.
“Ducati deserve these awards in
every sense,“ said Michael Pfeiffer, Director of the
Motorrad publication. “This Italian motorcycle
manufacturer has pushed hard in the market and
introduced innovative and interesting motorcycles.
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As
well as repeating their success of last year with
the Multistrada 1200, they have achieved an
additional two valuable awards for the Diavel Cromo
and new 1199 Panigale. A fantastic result with
voting percentages of significant importantance.
Well done!“
“We feel very proud to receive this series of
impressive awards and recognitions and our thanks go
to Motorrad and the readers who voted for these
awards,“ said Gabriele Del Torchio, President of
Ducati Motor Holding. “This is an important result
for our company and reward for everyone who has
worked so hard on the quality and innovation of our
motorcycles. It is a result also confirmed by our
growth in Germany, a demanding market in which high
quality is essential for success and confirmation of
our great work in these recent years.“ |
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